Businesses who are serious about marketing and know it drives sales.

Businesses that need a website between 5-15 pages.

Businesses that know marketing is what keeps new customers showing up and want to make it a focus.

Businesses that want every advantage of the marketing burden taken off their plate while receiving marketing strategy coaching.

Businesses that are ready to level up.

What makes a good website? 

Language over Design
Design is important but regardless of how beautiful a websites design is the truth is words sell products not design. Words are more important than design. If crafting language is not your strength hiring a marketer has that strength will be worth the investment. Language is what makes a good website.

A Header
Has a Concise header explaining what you do, how you benefit your customer and how to do business with you in the form of a “call now Button”.

Promotes a Lead Generator.
Don’t know what that is? It’s a free downloadable PDF that gives your customer information to help them solve a problem in exchange for their email. 

Customer First
Customer success is always emphasized not how good or successful the company is. 

Does Not Have large blocks of text.

Does not make the customer work hard to read it.

Has a call to action button on every possible view of their website.

Industrial Websites are defined by a few factors:

Page Count of 5-15
Copy writing per page 500 words or less
50 or fewer photos
Possibly a Shopping cart

Prices for websites vary based on size, copy writing, and design.
If you look up the cost of websites this year and add up the three components (number of pages, copy writing, and design) you will see this price is fractions of the cost.

The secret to getting customers email is this: you have to give them free value. That is what a lead generator is.

A free PDF download that gives valuable information to your customers in exchange for their email address and positions your company as the solution to their problems.

Customers who learn from companies tend to buy from companies. Why? Because trust has been earned.

Size: 8 emails.

A list of customers who have voluntarily given you their email is the key to driving sales.

Emailing that list of potential customers valuable tips to solve there problem dispersed with emails intended to sell your service is called a sales email campaign.

Why have one?
Because a customer willing to give you their email has signaled they are a customer who is interested in buying from you. They are just not sure yet. A sales email campaign is the way of convincing them to buy in exchange for valuable information in each email.

Have a sales email campaign.
If you don’t you are leaving money on the table.

Size: 8 emails.

After the sales campaign stops a nurture email campaign begins.
Why?

Customers who make it through your sales email campaign are not going to buy right now. This means you need to send helpful tips to ensure your customer see you as the company to hire when they have a problem.

Example:
A lawn care company may send ten steps to taking care of your lawn so you have the best lawn in the neighborhood. Each step is one email. Eventually when the customer has a problem they will call this lawn care company because they are already trusted company.

Eventually customers will need your service. If you do not communicate with them regularly through a nurture email campaign you will be forgotten. They will buy from someone else.

Google My Business is one of the best kept secrets in marketing for businesses with a physical location.

When someone uses google to find businesses “near me” your business will likely appear. Problem is if you’re not managing it then your profile will look very unprofessional.
Why?
Because a profile with one review and several ugly photos on it looks unprofessional. How do those photos get there if you never remember creating an account? People post them at random and google is aware there is a business there. In other words the public is managing your account until you claim your business profile whether you know about it or not.

Claim your business and manage your account and when customers find your business you will no longer look unprofessional.

1 Network 10 Posts per month
1 Consultation

This includes 10 crafted social media posts on one network per month. There are a few strategies to choose from: free tips related to your field, a portfolio of work, or get people to download your lead generator. A combination of all three is the sweet spot for the trades.

One of the best ways to generate quick reviews is actually to contact your favorite past fifty customers and ask them for a five star review.

This offering is an email sent to as many past customers as possible asking them to give you a five star review.

It is mind blowing how much good reviews actually matters. Most businesses in the trades have a few but do not prioritize it. Why? Because they are busy running their business.

Having someone manage this for your business is a great investment. It is one of the easiest ways to boost the public image of your company.

A good proposal is a secret weapon to closing a deal.

This offering is a well designed proposal that looks sharp and professional and invite a customer into a narrative where your service gives them a better life. It is a template you can use again and again for every customer.

Most businesses in the trades do something like this: They meet with a customer and walk them through each step of building their dream kitchen. They are polite and friendly. They offer to buy coffee. Extreme care is given to each interaction.

Then the meeting ends and the business owner sends the customer a price (a proposal) and it has the design style of a tax document with every line item they will pay for.

Instead what if you sent the customer a proposal that gave them the care you did while meeting with them? What if you highlighted the customers problem and how your service would fix it? What if it invited the customer into a narrative where their life is better because they did work with you? And on top of that the document looked beautiful?

You would get more sales!
Do not keep sending your customers tax documents. People do not like taxes.

Example: If a company primarily generates revenue from bathroom remodels a beautiful and articulate proposal document can communicate luxury and professionalism as well as increase the perceived value of the product.

Note: This is not to be confused with a contract which is a legal document.

This product includes:
Yelp account creation.
Yelp management for one month.
Optional Review Requests to your customers.

It is mind blowing how much good reviews matter. Yelp is one of the biggest review platforms and is quickly becoming a review network for businesses in the trades.

Why use yelp if you are not a restaurant? Because people trust Yelp. If they see you have 120 5 star reviews on yelp they will consider you one of the top businesses.

Includes:
Two calls a month to create and implement marketing strategy for your business.

Often business leaders in the trades are great at their profession. They may be an amazing plumber or carpenter but have no marketing experience. They wonder how to get the word out about their service.

They need a guide. Someone to explain marketing strategy to them. Someone to review their marketing collateral (website, emails, social media) and tell them where they are going wrong and how to fix it.

Marketing by Trade can be that guide. These biweekly meetings will walk you through strategy and implementation of marketing and how to grow your business by getting the word out.

Cancel at any time.